ZG Prestige — Premium Luxury Car Dealership Platform
About the Client
ZG Prestige
United Kingdom
10–30 employees
The Challenge
The dealership's previous website was generic and did not reflect the premium nature of the vehicles on offer.
Enquiries were coming through a basic contact form with no qualification — wasting sales team time on unserious leads.
There was no system for managing the sales pipeline — leads, follow-ups, and deal status were tracked manually in spreadsheets.
Customers had no way to save vehicles, request finance information, or receive updates on new stock.
Our Approach
Designed the platform around the prestige buyer journey — from discovery and research through to enquiry and finance.
Built three integrated portals: Admin (full inventory and lead management), Sales Team (pipeline and follow-up), and Customer (browsing, favourites, and enquiries).
Focused heavily on high-quality visual presentation — full-screen imagery, detailed specification cards, and video support.
Implemented a lead scoring and routing system to ensure the highest-quality enquiries reach the right salesperson immediately.
The Solution
Admin Portal: Vehicle listing management with detailed specifications, image and video uploads, pricing, enquiry tracking, and conversion reporting.
Customer Portal: Luxury vehicle browsing with advanced filters, saved favourites, finance enquiry submission, and personalised stock alerts.
Sales Team Portal: Assigned lead management, follow-up scheduling, customer communication, deal status tracking, and activity reporting.
Premium UI with full-screen vehicle imagery, 360° views, and colour-matched specification cards.
Automated lead routing system directing enquiries to the most relevant salesperson based on vehicle category and buyer profile.
Results & Impact
"The platform genuinely reflects the quality of vehicles we sell. Our enquiry quality has improved dramatically and the sales team finally has a system they actually want to use."
ZG Prestige Management
UK Prestige Car Dealership
