Wellness Clinic Grows Online Bookings by 210% with New Digital Platform
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    Case StudyHealthcare, Medical & WellnessWeb Development

    Wellness Clinic Grows Online Bookings by 210% with New Digital Platform

    HashDev Team Jul 20, 2024 6 min read

    About the Client

    Client

    Luxury Wellness Group

    Location

    Dubai, UAE

    Size

    5 locations

    The Challenge

    1

    85% of bookings were handled over the phone, consuming 3 FTE staff.

    2

    No centralised client record across locations.

    3

    Marketing spend had no attribution — impossible to know which campaigns drove bookings.

    Our Approach

    1

    Designed a multi-location booking flow with real-time therapist availability.

    2

    Built a unified client profile that persists preferences and treatment history.

    3

    Integrated with Google Ads and Meta Pixel for full conversion attribution.

    The Solution

    Launched online booking system with service selection, therapist preference, and payment upfront.

    Built a CRM that consolidates client history, notes, and communication logs.

    Implemented automated SMS reminders reducing no-shows by 60%.

    Results & Impact

    +210%Online BookingsBookings shifted to digital channel
    3 FTEStaff Time SavedPhone booking staff redeployed
    -60%No-Show RateSMS reminders reduced missed appointments
    +38%Revenue Per LocationCross-location upsells and loyalty
    "The booking platform transformed our operations. What used to take a receptionist an hour now happens automatically overnight."

    Amira Hassan

    Operations Director, Luxury Wellness Group

    Technologies Used

    ReactNode.jsStripeTwilio SMSPostgreSQLGoogle Analytics 4

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