PropTech Portal Generates 3x More Qualified Leads in 4 Months
About the Client
Dubai Property Agency
Dubai, UAE
50+ agents
The Challenge
Generic website with no MLS integration was losing leads to property portals like Bayut and Dubizzle.
Agents were manually following up on inquiries, with 40% going unanswered within 24 hours.
No visibility into which marketing channels were generating the highest-quality leads.
Our Approach
Built a custom property portal with IDX/MLS feed integration and advanced search filters.
Designed a lead routing system that automatically assigns inquiries to the right agent.
Implemented UTM-based attribution tracking across all paid and organic channels.
The Solution
Launched a modern property portal with interactive map search, virtual tour integration, and neighbourhood guides.
Built a CRM module with automated WhatsApp and email follow-up sequences.
Deployed GA4 and Meta Pixel tracking for full-funnel marketing attribution.
Results & Impact
"Our digital presence used to be an afterthought. Now it's our most productive sales channel."
Khalid Al-Mansoori
Director, Dubai Property Agency
