Media Company Launches OTT Streaming Platform with 200K Subscribers
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    Case StudyMedia & EntertainmentCustom Software Development

    Media Company Launches OTT Streaming Platform with 200K Subscribers

    HashDev Team Jul 1, 2024 9 min read

    About the Client

    Client

    Regional Media Group

    Location

    Middle East & South Asia

    Size

    1,000+ employees

    The Challenge

    1

    All content was distributed through broadcast and YouTube — no owned subscription platform.

    2

    Revenue was entirely dependent on advertising, creating vulnerability to market fluctuations.

    3

    No subscriber data — the media group had no direct relationship with their audience.

    Our Approach

    1

    Designed a subscription-first OTT architecture with free and premium tiers.

    2

    Built multi-CDN delivery strategy ensuring <3 second startup time across target markets.

    3

    Designed a recommendation engine using collaborative filtering on viewing history.

    The Solution

    Launched OTT platform with web, iOS, Android, and smart TV apps.

    Built subscription billing with Stripe and regional payment methods.

    Deployed DRM-protected streaming using Widevine and FairPlay.

    Results & Impact

    200KSubscribers Year 1Registered subscribers
    $1.8MSubscription RevenueAnnual recurring revenue
    74%Content CompletionAverage content completion rate
    4.2%Churn RateMonthly subscriber churn
    "We built a direct relationship with our audience for the first time in our history. The OTT platform is now the fastest-growing revenue line in our business."

    Faisal Al-Nouri

    CEO, Regional Media Group

    Technologies Used

    ReactReact NativetvOSNode.jsAWS MediaConvertCloudFrontStripeWidevine DRM

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