Local Business Directory Grows to 12,000 Listings and Monetises at $40K MRR
About the Client
Highly Local Directory
United States
2-person startup
The Challenge
Listing quality was inconsistent with many outdated or duplicate entries.
No monetisation model — the platform was generating traffic but zero revenue.
No way for business owners to claim and manage their own listings.
Our Approach
Rebuilt the platform with owner claim workflows, verification badges, and category taxonomy.
Designed a tiered subscription model with Free, Standard, and Premium listing tiers.
Implemented Stripe billing and automated email campaigns to convert free listers.
The Solution
Launched owner claim portal with identity verification and profile enhancement tools.
Built a Stripe-powered subscription system with annual and monthly billing options.
Deployed automated nurture sequences converting free listings to paid plans.
Results & Impact
"HashDev turned our hobby project into a real business. The monetisation features they built are the foundation of our entire revenue model."
James Whitfield
Founder, Highly Local Directory
