Content Monetisation in the Streaming Era: Beyond Subscriptions
From AVOD to TVOD to super-aggregation — how media companies are diversifying revenue.
The streaming wars have created a fragmented market where consumer subscription fatigue is real — the average US household now limits itself to 3-4 streaming services.
AVOD (Advertising-supported Video on Demand) is experiencing a renaissance with premium advertisers seeking brand-safe environments.
TVOD (Transactional VOD) — pay per view or rental — remains highly effective for live events and premium film premieres.
Super-aggregation, where a single platform curates content from multiple sources, is the next phase — Apple TV and Amazon Channels are the early leaders.
Technologies Used
Frequently Asked Questions
Should I launch SVOD or AVOD?
AVOD is easier to launch (no payment friction) but SVOD generates more predictable revenue. Many successful platforms start AVOD and introduce premium tiers later.
What is FAST?
Free Ad-Supported Streaming TV. Linear channels delivered via internet that simulate traditional broadcast with no subscription required.
